Does Your Content Work? Why Evaluate Your Content — and What You Need to Start

by Colleen Jones

Does your content work? It’s a simple question, but getting a clear answer is often anything but easy. This ebook from Colleen Jones, author of Clout, will help you evaluate your content more efficiently and accurately.

The benefits? When you know whether your content is working for your customers or users, you and your content teams can make better decisions about content – faster. And that means:
-Saving time and resources to change or improve your content.
-Scaling your content creation more efficiently.
-Getting buy-in quickly to fix problems or seize opportunities.
-Avoiding the risk of missing or losing a competitive advantage.

This handbook explains content evaluation in plain language and offers:
-A practical rationale and plan for evaluating content.
-A review of common obstacles to evaluating content efficiently and successfully.
-Tips and techniques for evaluating content for sales, marketing, customer service, technical support, and other critical functions.
-Examples and case studies of how to evaluate content and why doing so brings value.

ebook

First published January 1, 2014

About the author

A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content, including 6 of the Fortune 50, 5 of the largest U.S. web properties, 3 of the largest nonprofits, and 3 of the most trusted U.S. government agencies. She also is the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year.

A passionate entrepreneur, Colleen led Content Science to develop the innovative content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications through Content Science Academy. These products are still empowering brands from American Cancer Society to AT&T to make content an influential force in accomplishing their goals.

Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations. Colleen is a member of Mensa and an active supporter of women in technology. Colleen speaks at conferences and corporate events around the world, from San Francisco to Sydney.

Reviews

[Marcus Österberg · Rating 3 out of 5]

Bra introduktion till hur man knyter an innehållet på en webbplats till de mål verksamheten har, samt hur man utvärderar det hela.