Principles of Advertising & IMC w/ AdSim CD-ROM

by Tom Duncan

Explains the principles and practices of advertising, and the other marketing communication functions within a context with a planning process. This text presents the ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.

Hardcover

First published January 23, 2004

Reviews

[Claudio Laferla · Rating 5 out of 5]

This is a 'must have' for people working both in the marketing sector and for those who would like to implement marketing. It is an excellent book with high quality examples and explanation.

[M_nauman_naseeryahoo.com]

hi

[Ottotan · Rating 5 out of 5]

Strongly recommend to read after you have general framework of integrated marketing communication. It will offer you more succeed case from each communication tools

[Kartika · Rating 4 out of 5]

good

[Apurva Gundecha · Rating 3 out of 5]

good one

[Citra Hayu · Rating 5 out of 5]

very useful haha

[Jeric · Rating 5 out of 5]

read it

[Sarah Adriana]

I want to make a journal for my campus, so i need datas from this book .thank you :)