What do you think?
Rate this book
The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
247 pages, Hardcover
First published June 24, 2014
About the author
Ben Simpfendorfer
7 books3 followersBen Simpfendorfer is Founder and Managing Director of Silk Road Associates, a strategy consultancy based in Hong Kong with offices in Beijing and Melbourne. Ben assists multinationals and mid-market firms develop their business strategies in Asia and the Middle East. He was the former Chief China Economist for RBS and Senior China Economist for JPMorgan.
Ben has spent 20 years working in Asia and the Middle East. He is based in Hong Kong, but previously lived in Beijing, Beirut, and Damascus. He is also a Mandarin, Cantonese, and Arabic speaker. Ben writes a regular column for FT.com's beyondbrics and features on CNBC and Bloomberg. He is the bestselling author of "The Rise of the New East" (Palgrave, 2014) and "The New Silk Road" (Palgrave, 2009).
Ben has spent 20 years working in Asia and the Middle East. He is based in Hong Kong, but previously lived in Beijing, Beirut, and Damascus. He is also a Mandarin, Cantonese, and Arabic speaker. Ben writes a regular column for FT.com's beyondbrics and features on CNBC and Bloomberg. He is the bestselling author of "The Rise of the New East" (Palgrave, 2014) and "The New Silk Road" (Palgrave, 2009).
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 4 of 4 reviews
January 12, 2026
Interesting to read knowing this was published over ten years ago. I think it is still relevant and has a lot of interesting points that played out/haven't played out just yet. Being a small business owner over the last 5 years this opened my eyes to a lot of things to consider.
August 9, 2018
Un interesante libro sobre el auge de Asia, con varios ejemplos en diferentes sectores.
July 16, 2022
Written in 2014, some of the content is now outdated.
April 21, 2016
I received this book (Advance Reader Copy) as part of Good Reads First Reads giveaway.
This book is about the business environment in China, India, Southeast Asia and Indonesia. I think it's of most interest to business folks interested in the region but it's accessible to anyone interested.
The book is broken up into 8 independent sections about the challenges and opportunities in areas as diverse as entertainment, manufacturing, transportation and water resource management in the East.
I think the most interesting thing about this book was how well it stayed on mission. North America and Western Europe really only come up to talk about current investments and as a comparison to the economies of eastern Asia. Otherwise the book focuses on Asia and business dealings and relationships in eastern Asia. So, little discussion of trans-Pacific business but a lot on business relations around the Indian Ocean and the South China Sea.
Also, this book opened my eyes to just how big this area is. China alone has something like 1 billion people and they're not a homogenous whole. These countries are made up of many ethnic groups with their own languages and their own needs. The same goes for India and Indonesia. Often, I just think of China or India as a whole when they're just like the US or Europe, really big and really diverse.
One thing that I thought was missing was international relations in the region. There wasn't anything on piracy in the Indonesian archipelago and only the barest mention of territory disputes in the South China Sea.
Overall I recommend it as a view into the economy and culture of eastern Asia, a region that will be increasingly prominent on the world stage.
This book is about the business environment in China, India, Southeast Asia and Indonesia. I think it's of most interest to business folks interested in the region but it's accessible to anyone interested.
The book is broken up into 8 independent sections about the challenges and opportunities in areas as diverse as entertainment, manufacturing, transportation and water resource management in the East.
I think the most interesting thing about this book was how well it stayed on mission. North America and Western Europe really only come up to talk about current investments and as a comparison to the economies of eastern Asia. Otherwise the book focuses on Asia and business dealings and relationships in eastern Asia. So, little discussion of trans-Pacific business but a lot on business relations around the Indian Ocean and the South China Sea.
Also, this book opened my eyes to just how big this area is. China alone has something like 1 billion people and they're not a homogenous whole. These countries are made up of many ethnic groups with their own languages and their own needs. The same goes for India and Indonesia. Often, I just think of China or India as a whole when they're just like the US or Europe, really big and really diverse.
One thing that I thought was missing was international relations in the region. There wasn't anything on piracy in the Indonesian archipelago and only the barest mention of territory disputes in the South China Sea.
Overall I recommend it as a view into the economy and culture of eastern Asia, a region that will be increasingly prominent on the world stage.
Displaying 1 - 4 of 4 reviews