What do you think?
Rate this book
The History of Marketing Thought
Hardcover
4 people are currently reading
57 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
May 18, 2014
Bartels traces the history of marketing thought, practice and academia from 1900 until the 1970s (and the 1980s in a later edition). Great read!
Read
December 17, 2015Bartel needs to redefine marketing thoughts.
Displaying 1 - 2 of 2 reviews