A Sign Is Just a Sign

by Thomas Albert Sebeok

"Because the book's new and exciting ideas about communication stretch the mind, it offers a stimulating and satisfying mental aerobics workout." —Journal of MarketingNo one has done more to advance semiotics, the study of signs, than Thomas A. Sebeok. In countless books and articles, he has written in a fascinating and erudite manner about almost every conceivable type of sign activity. This volume gathers some of his most accessible essays, all dealing with fundamental problems of contemporary semiotics, or what Locke and Peirce, following medieval tradition, called the Doctrine of Signs.

Genres: Philosophy

Paperback

First published August 1, 1991

About the author

Thomas Albert Sebeok or Sebők was a prominent linguist and semiotician, and editor-in-chief of the leading periodical in the field, Semiotica, from its 1969 founding until 2001. He earned his Ph.D. from Princeton University in 1945. He is counted among the originators of the field of biosemiotics, and was highly influential in the study of non-human signaling and communication systems.

Sebeok was survived by his wife (and frequent co-author), Jean Umiker-Sebeok