Sharpen your web writing skills and write great content that hooks readers and makes them happy to do business with you. Learn to do this without sleazy, manipulative copy and instead with writing that helps your readers reach the goals that brought them to their web browser.
For less than your daily iced grande latte with light ice and two Splenda, this book will teach you how and entertain you at no extra charge!
HOW THIS BOOK WILL HELP
Throwing any old words on a web page is throwing away business. You won't grab the attention of the audience that should be buying from you.
Whether you write for clients, a company you work for, or your own business, this book GUARANTEES that in one hour (a little more if you read out loud), you'll have the blueprint for creating great web copywriting and exercises that will help you be a better web writer.
THE TIPS THAT WILL MAKE YOUR WEB WRITING STAND OUT
In this book you'll learn:
WHAT YOUR AUDIENCE DOES AND DOESN'T CARE ABOUT
HOW TO FIND OUT WHAT DRIVES YOUR AUDIENCE
HOW TO WRITE MORE TARGETED COPY
THE MOST POWERFUL SINGLE WORD IN WEB COPYWRITING
HOW TO USE FACTS
HOW TO WRITE HEADLINES THAT HYPNOTIZE
And many more tips that will turn you into a rock star web writer. Plus you'll learn to become a lifetime student of web behavior that will help you every time you sit down to write a web page.
STOP THE PAIN
Start being part of the solution for making the web a better place for humans looking to solve problems and answer questions. You'll get more web writing gigs and have more fun.
And your mom will be proud. I asked her and she said that she would be.
Quick guide to web copywriting. I highly recommend this book. While the title talks about “web copywriting”, this short book covers much more, from understand your audience’s needs, through conversion funnel, and specifying your marketing goals so that you can write effective copy directed at your potential customers to meet your marketing objectives. This book is great as a starter guide, and you can read more books to build on top of the foundation.
You will open the book and start reading. All of a sudden, you will have a lot of practical information about copywriting and feel relaxed as when you exit a great movie. Also, you won't have to worry about those damned vampires as a bonus! ;)