Just Sell It: Exceptional Selling Is Easier Than You Think

by Patrick Morin, Dick Cross

Surveys of sales professionals consistently report that “fear of rejection,” “call reluctance,” and “lack of confidence” remain among the top reasons for sales ineffectiveness. Just Sell It!: Exceptional Selling is Easier Than You Think describes the importance of self-confidence within a sales context, teaching salespeople how to generate, nurture, and apply confidence to all kinds of selling situations.
Just Sell It! is much more than the typical sales book, which predominantly focuses on selling technique and selling relationships. While these approaches have proven validity and application, they do not address the bedrock of what makes them selling self-confidence.
Written in three parts, the book helps readers understand the fundamentals for a successful sales career—the skills, attitudes, and knowledge required to drive confident outcomes. It addresses how to effectively handle objections, move toward the close, and build supportive networks, agendas, and rapport. Focusing on how a salesperson can create results through renewed confidence, Just Sell It! will provide anyone needing to make a sale with the essential steps for crafting and re-tooling their sales processes.

192 pages, Hardcover

First published June 10, 2014