Visual Image Design: Restaurants & Hotels

by Li Aihong (Editor)

Visual Image Restaurants & Hotels takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images.

Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbooks to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas.

Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.

260 pages, Hardcover

First published February 7, 2014