Strategic Communications Planning for Effective Public Relations and Marketing

by Laurie J. Wilson, Joseph D. Ogden

The basic principles of researched-based strategic planning remain unchanged…

However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater.

Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals.

Strategic Communications Planning for Public Relations and Marketing :

342 pages, Paperback

First published January 1, 1753

Reviews

[Abe · Rating 2 out of 5]

The first chapter succinctly summarizes most of what you you could want to know about PR. The rest of the book I found to be either fluff or sheer technical necessity (as in how to do the calendar / budget).

[Kristin · Rating 4 out of 5]

This book was the perfect refresher course on developing strategic communications plans. All communications professionals would benefit from reading this book. I feel more confident in the way I approach communications in my work!

(Note that I read the old version that did not have much on social media. It is my one regret with the book. But I couldn't bring myself to pay $120 for the most recent version! But from what I've been told, everything else is pretty similar).

[Tashia · Rating 5 out of 5]

Public Relations portion of marketing is not for me. Thank God I can now concentrate on portions of my class that I find to be more to what I am looking for.