Principles of Business Forecasting

by J. Keith Ord

1. Forecasting, the Why and How. 2. Basic Tools for Forecasting. 3. Forecasting Trends: Exponential Smoothing. 4. Seasonal Series: Forecasting and Decomposition. 5. State-Space Models for Time Series. 6. Autoregressive Integrated Moving Average (ARIMA) Models. 7. Simple Linear Regression for Forecasting. 8. Multiple Regression for Time Series. 9. Model Building. 10. Advanced Methods of Forecasting. 11. Judgment-Based Forecasts. 12. Putting Forecasting Methods to Work. 13. Forecasting in Practice. Appendix A: Basic Statistical Concepts (online only). Appendix B: Glossary (online only). Appendix C: Forecasting Software (online only). Index.

528 pages, Paperback

First published April 13, 2012

Reviews

[Kai Chang · Rating 1 out of 5]

I still cannot believe our professor has indicated "The Principle of Business Forecasting" (2nd edition) as our textbook for the course "Business Forecasting". If you want any wisdom from me, please go and find another textbook.

The textbook is awful to read in the following way. Take chapter 4 for example. It gives you a 3-page description of how the equations are developed with very complicated denotation (eg. F(1) t-1 instead of a simple Y-hat). Then right after the equations, you will find a single table (half-page) of forecasting results WITHOUT any explanation about how we get the calculations.

I may not be the smartest student in the class, but I am definitely one of the hard-working people. I spend hours and hours on this textbook, yet I feel so frustrated to get any solid progress in understanding this material. With one master degree in social research (quantitative approach) already, I still feel lost all the time in the study with this textbook.

To sum up, avoid this textbook at all costs. Anyway, I spent over $180 (Canadian Dollar) to get this lesson.

** I am not obliged to write comments regarding textbooks. This is actually my first time writing long feedback on a product that I have bought.