What do you think?
Rate this book
Starting up a Gallery and Frame Shop
Written in conjunction with the Fine Art Trade Guild, this book offers advice on starting up your own gallery. It covers all the basic questions involved such as the pros and cons of running your own business, choosing premises, start up and running costs, typical leasehold agreements, financial projections, grants, business plans, cashflow and financial management, contracts, exploring product groups and sourcing products, pricing, role of computers, the Internet and e-marketing, capital investment, effective marketing, stock display, sales techniques, employing staff, legalities, etc. There are also case studies.
240 pages, Paperback
First published September 21, 2007
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
March 16, 2014
About halfway through, and my two complaints are:
1) It is written for entrepreneurs primarily in Europe, which I didn't know when I purchased it, so a majority of the references and legal issues differ from what is required and used in the US. Obviously, this isn't so much a negative for the right audience, but I've skipped over several sections because they don't pertain here.
2) It focuses much more heavily, in my opinion, on the frame business than art gallery side. I personally am not interested in offering custom framing, and was hoping the book would at least cover both areas equally. Since they vary rather drastically, one relying more on inventory and craftsmanship, and the other on marketing and networking, much of the book again isn't relevant to my needs.
This was also originally published in 2007, again in 2011. A lot has changed in the industry in this time period, namely software, hardware, and the internet. The book references Windows Vista as the new office suite out... "You can connect to the internet using a program called a web browser. Nine times out of ten this means Internet Explorer." So obviously many passages are outdated in respect to technology. And the author recommends newspaper advertising... I would say two or three chapters in here are pretty useless at this point.
That being said, there are some great ideas about creating a unique selling point, creating a business plan, etc. I've skimmed the remaining chapters, and I'm sure there will be more helpful info, but if you're not interested in the framing portion, you might not get as much out of it.
1) It is written for entrepreneurs primarily in Europe, which I didn't know when I purchased it, so a majority of the references and legal issues differ from what is required and used in the US. Obviously, this isn't so much a negative for the right audience, but I've skipped over several sections because they don't pertain here.
2) It focuses much more heavily, in my opinion, on the frame business than art gallery side. I personally am not interested in offering custom framing, and was hoping the book would at least cover both areas equally. Since they vary rather drastically, one relying more on inventory and craftsmanship, and the other on marketing and networking, much of the book again isn't relevant to my needs.
This was also originally published in 2007, again in 2011. A lot has changed in the industry in this time period, namely software, hardware, and the internet. The book references Windows Vista as the new office suite out... "You can connect to the internet using a program called a web browser. Nine times out of ten this means Internet Explorer." So obviously many passages are outdated in respect to technology. And the author recommends newspaper advertising... I would say two or three chapters in here are pretty useless at this point.
That being said, there are some great ideas about creating a unique selling point, creating a business plan, etc. I've skimmed the remaining chapters, and I'm sure there will be more helpful info, but if you're not interested in the framing portion, you might not get as much out of it.
Displaying 1 of 1 review