Direct Mail Pal--Canada: A Direct Mail Production Handbook Serving the Informational Needs of the Canadian Direct Mail Industry

by T.J. Tedesco, John Leonard, David Engel

Thorough exploration of direct mail includes fifty concise, informative chapters and twenty-four appendices exploring this powerful marketing tool used by companies of all specialties and sizes, specifically geared toward those companies working with Canadian postal rules and regulations.

310 pages, Paperback

First published July 31, 2006