Applied Crisis Communication and Crisis Management: Cases and Exercises

by W. Timothy Coombs

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

249 pages, Kindle Edition

First published June 11, 2013

Reviews

[Carolyn · Rating 3 out of 5]

Another textbook. The theories in the opening chapter were very helpful to the class. Again, I was not going to read each case study with fine tooth precision. But the discussion questions at the end of each case study were thought provoking.

No, you will not pick this book up for a bit of pleasure reading.

[Rebecca S · Rating 4 out of 5]

Required reading for a graduate class. Good for communal discussion. Some cases lacked depth but overall good book.

[Jennifer · Rating 3 out of 5]

For class - a great theory overview from the master of crisis communication.