The Cultural Environment of International Business

by Vern Terpstra, Kenneth David

This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics. The third edition reflects recent changes in the global business environment. Real-world examples show how major corporations have dealt successfully with cultural differences, and provide readers with guidelines for understanding and managing relationships between organizations from different cultures.

Paperback

First published January 1, 1978

Reviews

[Rom Gayoso · Rating 4 out of 5]

This was one of my favorite books! I still keep my copy of Terpstra's work. It helped me develop an appreciation and further my knowledge of other societies. His Cultural Environment of International Business is very well put together and he not only shows real life examples, but also helps us meditate about other people. I also felt he did a great job promoting understanding of others and their cultures.