What do you think?
Rate this book
Ditch. Dare. Do!: 3D Personal Branding for Executives
Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.
Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.
What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.
Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!
Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success).
Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.
Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work
Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.
What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.
Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!
Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success).
Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.
Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work
- GenresBusiness
252 pages, Kindle Edition
First published April 23, 2013
11 people are currently reading
64 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 5 of 5 reviews
January 2, 2015
Good start to thinking about branding. I would have loved it more if there was more specifics about how to carry out the activities they recommend. For example, they recommend selecting brand colors but don't list how to do that.
March 19, 2016
Great ideas about branding, especially if you are Always trying to improve and better yourself
December 31, 2016
Practical guide for understanding and developing the personal branding process. Easy to read - short, sweet, simple.
Written in vignette form with actions around ditching habits/thinking that no longer work, doing the work necessary to identify and promote your value to employers, clients, etc., and daring you to think and act outside the box to bring your authentic self, passion and talent to the highest level.
Great book to start off the new year with!!
Written in vignette form with actions around ditching habits/thinking that no longer work, doing the work necessary to identify and promote your value to employers, clients, etc., and daring you to think and act outside the box to bring your authentic self, passion and talent to the highest level.
Great book to start off the new year with!!
July 16, 2015
Make sure to have a notebook and a pen! Brand new perspective brough to you by this book!
April 19, 2016
Very general tips on personal branding. It wasn't helpful at all. I don't recommend it to anyone serious on build a strong personal brand.
Displaying 1 - 5 of 5 reviews