Entrepreneurship: Strategies and Resources

by Marc Dollinger

A textbook for business students explaining how to achieve sustainable competitive advantage. Focuses on the business plan and the background and skills needed to construct one. Also considers encouraging entrepreneurial behavior in corporate settings, illustrates applications with street stories, and presents case studies. No date is noted for the first edition. Annotation c. by Book News, Inc., Portland, Or.

Genres: Entrepreneurship

Paperback

First published August 13, 1998