The Social Media Industries

by Alan B. Albarran (Editor)

This volume examines how social media is evolving as an industryit is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:
Business models found among the social media industries and social media as a form of marketing.
Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
Discussions of ethics and privacy as applied to the area of social media.
An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.
Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

273 pages, ebook

First published January 1, 2013

Reviews

[Tuna Durak]

Books on social media industries do not age well. I am surprised by some of the accurate guesses the authors made, but in the end, in 2018, this book is more useful for social media historians then contemporary social media scholars or general public in general.

[Jacqueline]

I wrote the forward and the editor is my chair, so I'm a little bias - but it's a nice collection of essays considering the economics and business side of social media.