*Customer Service Training Through The Eyes, and Motivations, of a Waiter*
Waiters, are you tired of working your butt off in restaurant after restaurant and never really making the money you deserve?
Are you tired of not getting the BIG tips you want? Tips of 20% or more on every table? So what are you going to do about it? This is the book you must have to earn more tips, bigger tips, tips that will change your life! Don’t you want that?
I won't waste your time telling you to crouch down table-side when you take the orders. I won't tell you to lightly touch the guest sometime during their meal, nor to give a mint or piece of candy to the guest when you present the check.
This is the nonsense I read from other "experts" in the field of making bigger tips. This is insulting and demeans the professionalism of thousands of experienced waiters.
Remember: Only by making your guests feel special, feel as if THEIR enjoyment is YOUR primary concern, will you make the big tips. All else is not important.
I will teach you what REALLY works! Are you ready?
Author Steve DiGioia has been in the hotel & restaurant business for 25+ years. From a summer internship as a 16 year old “prep-cook” in Chicago, to Brooklyn NY banquet waiter, then booking agent, catering sales manager & room service manager, to restaurant director and director of banquets, he has seen some of the best and worst at their trade.
Known as “the ops guy” during his tenure at Hilton Hotels, Steve has redefined the operational and service standards for multiple food and beverage departments for some of the best names in the industry. Using a hands-on approach, he has developed multiple training programs and personally mentored countless employees that have successfully moved on to supervisor and senior management positions.
Still active in the business, Steve has put together this collection of those same straightforward no-nonsense tactics that he continues to use, that will improve the customer service mindset of your employees.
When that happens, the result is bigger tips for the employees and increased revenue and repeat business for your company.
This book should be mandatory reading for anyone wanting to or is in the trade. Having personally had over 35 years in the Food and Beverage Industry myself, from being a busboy to unit manager, everything that is stated here is basically how I made a successful living as a waiter, no mater who I worked for. Any hotel, restaurant group or person in the industry, should get a copy of this and make it mandatory reading for new hires. The basis for Marriott's success is detailed within these pages. This is a thoughtfully well written piece that has 5 Stars gleaming from every page, since it not only shows how to do it but what not to do, the common mistakes. This is what the industry has needed since forever, well done and thank you from a former participant. NOTE;- Consumers should pick this up as well to know what good service is and NOT settle for anything less !
This title on a very slick cover immediately gives you a very good sense of what the book is about. It’s direct and can apply to everyone, no matter how much help you might need to be a better waiter. Actually, in my opinion it’s not just for waiters. Anyone on a reception desk or like me in the hospitality trade running holiday cottages can benefit from the common sense and comprehensive tips and advice we’re given. For example: Treat guests like you’d treat your grandma. Don’t refer to their age or sex. Smile. Don’t talk about yourself. Be ready with extra advice, extra service. Make the guests’ exit as special as the entry was.
The books is very well laid out with boxes, bold type and bullets to make sure we grasp the key points and keep on track. The information is given in easily digestible chunks and advice is interspersed with examples and encouragement. The whole tone is lively, positive and conversational. Steve DiGioia cleverly runs each chapter on to the next so you just have to keep reading – even though you want to anyway.
From the start the author is honest. He tells us why he wrote the book, why he cares if we earn more money or not after investing in this book, and what he won’t cover. He genuinely wants us to wow the people we deal with, for both their sakes and ours. If they’re happy, we’ll get a bigger tip and we’ll be happy, and feel fulfilled from doing our job well. As Steve DiGioia says, it’s a win-win situation. And those are always good.
Does it mean being sycophantic? A little flattering certainly. Willing to please? Definitely, but no, the author never suggest we debase ourselves and openly grovel. It’s about sensible and practical respect and attention to detail. It’s about a mindset of service, using DiGioia’s Magical Table Greeting and caring for the guest.
This is well thought out, hands-on, straight talking book with a wide field of application.
This is well thought out, hands-on, straight talking book with a wide field of application.