Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

by Sidney J. Levy, Dennis Rook

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today how we think about marketing′s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy′s essays and studies of marketing.

Paperback

First published August 11, 1999