No matter how bad your day is going, none of it seems to matter if you’re wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about loving shoes, but it also reveals the business principles of leading shoe retailer, DSW. It explains how DSW strives everyday to be America’s Favorite Place for Shoes—as well as America’s Favorite Place to Work. Each and every DSW Shoe Lover lives the values—for the benefit of their customers as well as for each other. It also shares stories from DSW’s customers and employees about how the right shoes made the difference at important moments in their lives, along with shoe fashion tips and career and business advice, based on DSW’s core values.
· Filled with photos—it’s perfect as a gift · Explains DSW’s core values: 1) Passion, 2) Accountability, 3) Collaboration and 4) Humility, which run through its headquarters in Columbus, Ohio, into each of its 350+ retail locations, and to its more than 20 million Rewards members and 1.5 million fans on Facebook · Coauthor Kelly Cook is Senior Vice President Marketing at DSW and the queen of shoe love
Explore the emotional relationship women have with shoes with insights from the retailer that knows shoe buyers best.
Hello, my name is Barb, and I'm a shoe addict. My insatiable attraction to new shoes began with my first pair of...but enough of my sordid history--let's get to the good stuff. In this unapologetic, self-aggrandizing paean to shoes and shoe lovers, Meadow and the contributing writers (employees of DSW and loyal shoppers at same) share personal shoe anecdotes, fashion tips and inside secrets of the business. Sure, it's a book-long infommercial for DSW, but it's fun and funny, slickly designed, and cleverly presented to entertain the reader who loves shoes.
It's a commercial for a shoe store in the states, so I can't shop there, but apart from that, it is a fun read for a shoe freak. I love all the lines about how if you feel bad, just go buy a pair of shoes. It'll make everything better.