The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business

by Chris Helder

Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder-a master of communication and one of Australia's most sought after speakers on influence-shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what's most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia's most successful speakers on the art of influence. Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors. Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action. Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

Genres: Communication, Business

224 pages, Paperback

First published April 1, 2013

About the author

CHRIS HELDER is one of the world's most outstanding speakers on the topic of communication, leadership and influence. He is the author of the best-selling book The Ultimate Book of Influence.

Reviews

[Anne · Rating 2 out of 5]

I didn't really care for this book. It had a couple of possibly useful tools, but didn't really feel like new ideas. However some of the different takes on common ideas may be helpful for some to look at things in a different way. If the author said "this is gold!" one more time, I would have lost my sh*t. Definitely written in a way more geared towards a sales person.

[Joseph · Rating 5 out of 5]

I don't read many business books but, its ideas about color coding personalities and using "hats" in conversations are useful ideas. Short and sweet.

[Jay Kothari]

It is written in a very good manner and divided the chapters in a very understandable manner. It has given a great knowledge of how to keep your body language and how to communicate with anyone. Out of 10 these 2 chapters are great. Go through the 2 chapter others are OK.

[Sammarks · Rating 3 out of 5]

I actually liked the simplicity of this book. It's very much written in an NLP style of influencing and what's good about it is that it just highlights the most important aspects. I read it cover to cover in 45mins (I'm a blue!) and there is some salient take away points. I be interested to see the author present one day...

[Alex · Rating 3 out of 5]

This book has basic influence/behaviour psychology tricks that are definitely aimed for sales people. Some of the stuff is interesting to read and others seem more like a sales gimmick. The author does a good job simplifying the ideas but I didn't find any of the ideas revolutionary.