Strategic Management: What CEOs Must Do to Succeed

by John Zinkin

This book is written for busy professionals who want to know what it takes to get ahead in today's globalization world.

CEOs, directors, senior managers and students of business strategy will find an unique approach where the author combines external environment issues such as politics and their impact on the firm; corporate social responsibility and striking the right balance between stakeholders; the effect of the economy on the firm with internal issues such as aligning the company's vision and mission; the role of corporate branding; risk management and corporate governance and etc.

Of particular interest is Chapter Nine, where the author takes the reader through the change management process used for an office equipment company in Thailand.

Strategic Management: What CEOs Must Do to Succeed is written in such a way that it combines 'trans-atlantic' business principles with an Asian perspective to cater to the needs of Asian CEOs. Thus, this book is a must-read for all aspiring CEOs-to-be and CEOs who aspire to succeed in their position.

402 pages, Paperback

First published February 14, 2003