Identity: Building Image Through Graphic Design

by Dianna Edwards

The Graphic Idea Resource series presents good design in an affordable format. Each book in the series presents inspiring, contemporary, graphic design projects, and focuses on a single area of design technique. With examples of finished work ranging from brochures to packaging to self-promotion, this series is a valuable resource for designers working in any specialty. Good graphic design can be a powerful force behind the sale of products, companies, or a service. Graphic Idea Promotion presents the finished designs and the creative process of the designers who are making sales for their clients and themselves. This book presents outstanding work by top market-savvy designers showing finished graphics which have increased sales for the client. Corporate identity is the heart of a brand. The designs collected in these pages are vivd examples of how top designers approach the challenge of positioning companies, products, and services in competitive markets. Graphic Idea Identity is a solid introduction to the unique role graphic design plays in achieving business success.

Paperback

First published August 28, 2000