Adobe Analytics With SiteCatalyst Classroom in a Book

by Adobe Creative Team, Vidya Subramanian

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst.

Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

313 pages, Paperback

First published June 2, 2013

About the author

The Adobe Creative Team is made up of designers, writers, and editors who have extensive, real-world knowledge of and expertise in using Adobe products. They work closely with the Adobe product development teams and Adobe's Instructional Communications team to come up with creative, challenging, and visually appealing projects to help both new and more experienced users get up to speed quickly on Adobe software products.

Reviews

[skylar lokota · Rating 1 out of 5]

Since this is a textbook I read for class, I decided to review it in a different way! I'm assigning different categories and rating on a scale of five in each category. Then, I'll take the average and keep that as the rating.

Easy to understand: 2.5/5
- definitely not the hardest read, but not the easiest either
- not everyone could pick this up and understand what is happening
Introduces new concepts well: 1.5/5
- the whole thing feels dated, almost
- I still do not really understand how Analytics works, but that may just be the course
Used effectively by the professor: 0/5
- We read things and then never talk about them in class
- Literally have not mentioned this once
Necessary to the course: 2/5
- it'll be on the test
- refer to professor portion
Overall Score: 1.5/5

I feel like I'm missing the introduction and diving blindly into this text. Oh well.

[Christy · Rating 3 out of 5]

This gives a great overview of Adobe's Site Catalyst, but the book is a few years old, so there have been some big changes. Still, the basics are the same. In combination with the help file, this will give you a good basis for using Reports and Analytics. I also recommend The Adobe Sitecatalyst Handbook: An Insider's Guide.