Dynamics of Public Relations and Journalism: A Practical Guide for Media Studies

by A. Clear, L. Weidemann

Various methods of conveying newsworthy information are discusssed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

224 pages, Paperback

First published April 28, 2004