The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns (Expert's Voice in Web Development) by Bart Weller

by Bart Weller

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, distribution, and placement of adsAdvanced account management and budget strategiesKeywords, metrics, and ROI managementTools such as Keywords Editor, Website Optimizer, and Conversion OptimizerMobile marketing implementations and strategiesWorking with the various APIs available for developersWith The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.What you’ll learnThe hows, whys, and history of SEM and Pay-Per-Click web technologiesHow to set up and manage a Google AdWords accountHow to create and manage tightly focused ad campaignsThe technology behind AdWordsSelecting the best keywords and phrases to trigger your ad on a search pageROI management of your campaignsOptimizing the quality of your landing pageUsing AdWords for mobile marketing on smart phones and tabletsWho this book is forAnyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords.

Paperback

First published May 9, 2012

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