Market Research In A Week: Market Research In Seven Simple Steps (Teach Yourself) by Judy Bartkowiak

by Judy Bartkowiak

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.Each of the seven chapters in Market Research In A Week covers a different Market research and project design- The research brief and research proposal- Qualitative market research- Quantitative market research- Questionnaire and topic guide design- Research analysis- Report writing and presentation skills

Genres: Business

Paperback Bunko

First published June 8, 2012

About the author

I write for those of you who either have children or teens or work with them.

My books cover all aspects of children's lives, their emotional and mental wellbeing, offering ways to help them feel happier, more empowered and in tune with themselves. I help them understand better how they think, what they want and know that they have choices.

My books help parents, teachers and coaches to parent in a way that will make families calmer, happier and more connected. I show how neuro linguistic programming can improve communication, motivation, confidence and resilience. I introduce you to techniques and exercises to help shift limiting beliefs and believe in yourself as a parent such that your kids will listen to to you.

I introduce you to emotional freedom technique for finding calm in the storm of life, easing pain, frustration, anger, sadness, anxiety and loneliness so that you have a skill to help your kids.

Reviews

[Dave · Rating 3 out of 5]

This is a high-level, non-technical survey of the various efforts that constitute market research, and a reference to some aspects of requesting, conducting, and consuming research.

If you are familiar with market research, there's nothing novel here, but if you aren't, it will be a nice, quick overview of what's available.

[Jane Morgan · Rating 4 out of 5]

Short. Very short but solid.

[Carla · Rating 3 out of 5]

It lays marketing research out in clear British English which ended up being mildly entertaining.