Corporate Social Opportunity!: 7 Steps to Make Corporate Social Responsibility Work For Your Business

by David Grayson, Adrian Hodges

The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in "Corporate Social Opportunity" are good for shareholders as well as customers and employees.

390 pages, Paperback

First published July 1, 2004

About the author

http://en.wikipedia.org/wiki/David_Gr...


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There is more than one author in the Goodreads database with this name

Reviews

[Gerry · Rating 5 out of 5]

Excellent plan for corporations to make money while treating workers and customers as people