The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share

by James A. Alexander

The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a professional services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building products that improve profitability. This results-focused book gives readers the basics to creating the professional services organization to compete in the next century; transitioning from existing sales and service model; handling common problems and apply real-world examples.

Hardcover

First published December 1, 1994