Museum Branding: How to Create and Maintain Image, Loyalty, and Support

by Margot A. Wallace

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

208 pages, Paperback

First published July 27, 2006

Reviews

[Skuli Saeland · Rating 3 out of 5]

Wallace is very thorough in detailing various opportunities in branding for museums and expains well why this is very important for museums. As such this is a good handbook for those in care of marketing the musuem or branding it, f.ex. the director of a small museum. However I did not like the way Wallace approced visitors, volunteers, staff and all those museums must rely on in their social network. It seemed to me Wallace considers the people as objects to be manipulated for the benefit for branding the museum and this I find simply the wrong attitude.

[Erika · Rating 4 out of 5]

I"m quoted in it!!