What do you think?
Rate this book
Neuromarketing: Exploring the Brain of the Consumer
Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.
291 pages, ebook
First published January 1, 2010
7 people are currently reading
137 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
September 6, 2014
ترجمه فاجعه یه کاری کرد بیخیال محتوا شدم.
August 9, 2014
When Marketing meets Neuroscience...
Tons of interesting and practical information from the world of neuroscience and psychology (i.e. how introverts differ from extroverts and what they require, etc...)
Tons of interesting and practical information from the world of neuroscience and psychology (i.e. how introverts differ from extroverts and what they require, etc...)
Displaying 1 - 2 of 2 reviews