The revised edition of this popular text incorporates material from the 2005 general election and discusses the latest electoral research. The book provides a lucid account of the development of electoral politics in Britain over the post war period but focuses particularly on recent elections making full use of British Election Study (BES) survey data. Expert guidance is provided on the main theoretical approaches to the study of voting behaviour and the common methods of analysis used.
an introduction to the subject, and rather a poor one, I'm afraid. Far too much on rational expectations theory and dealignment. The authors do their best to make a case for issue-based voting and stick with a highly synchronic (as in a-historical) approach