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Bank Marketing in the Asia Pacific Region. International Journal of Bank Marketing, Volume 21, Issue 6\7.
This e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc.
101 pages, ebook
First published October 31, 2003
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