Developing Enterprise Within Higher Education: Business Start-Up @Leeds Met. Education & Training, Volume 45, Issue 6.

by Richard Holden

This e-book contains six papers from the staff of the Leeds Business School involved in the new graduate entrepreneurship programme. One paper sets the UK national scene in this area of study and the rest explore various aspects of the course on offer. The problems of start-ups and marketing, the benefits of a residential course, using video of role models to teach the subject and identified personality traits of entrepreneurs are looked at. Useful for any academic involved in teaching entrepreneurship

59 pages, ebook

First published September 26, 2003