Ethics and International Marketing: Research Background and Challenges. International Marketing Review, Volume 22, Issue 5.

by Marylyn Carrigan, Svetla Marinova (Editor), Isabelle Szmigin (Editor)

The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.

125 pages, ebook

First published September 23, 2005