Competitive Advantage in Food and Agri-Business Industries. British Food Journal, Volume 107, Issue 8.

by Claire Seaman, Movern McEachern (Editor)

This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view to establishing how industry can better understand and inform consumers to achieve competitive advantage.

112 pages, ebook

First published August 26, 2005