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Microtargeting

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High Quality Content by WIKIPEDIA articles! Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters.

158 pages, Paperback

First published July 20, 2012

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About the author

Jesse Russell

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