Chinafy:Why China is leading the West in innovation and how the rest of the world can catch up

by Joanna Hutchins

Western business leaders make two key assumptions about that China is always copying the West, and that the West is the seat of innovation. The truth is China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead.

While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook!

Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

249 pages, Kindle Edition

Published June 15, 2023

Reviews

[Liz · Rating 3 out of 5]

Fascinating.
Have not finished it after months of trying. Too much like a text book to go beyond halfway. But important. Opened up enormous thinking on China and the world which I have completely ignored and now need to build on. Feel inadequate not to have considered it before.