Search Engine Optimization

by Harold Davis

SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites.Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more.The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics how to best organize your web pages and websites.Understanding technologic and business tools available that you can use to achieve your SEO goals.Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.)Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

48 pages, ebook

First published January 1, 2006

About the author

Harold Davis is widely recognized as a leading contemporary photographer and artist. He is also the author of more than 30 books, including Creating HDR Photos: The Complete Guide to High Dynamic Range Photography from Amphoto/Random House and Photographing Flowers: Exploring Macro Worlds with Harold Davis which is published by Focal Press, and has been called "one of the most beautiful books ever created."

Harold Davis believes that advances in the technology and craft of digital photography have created an entirely new art form. Trained as a classical photographer and painter, his photographic images are made using special HDR (High Dynamic Range) capture techniques that extend the range of visual information beyond what the eye can normally see.

Davis creates and processes his images using wide-gamut and alternative digital methods that he has invented. His techniques combine the craft of photography with the skills of a painter.

Photographic adventures and assignments have taken him across the Brooks Range, the northernmost mountains in Alaska. He has photographed the World Trade Towers, hanging out of a small plane, followed in the footsteps of Seneca Ray Stoddard, a 19th-century photographer of the Adirondacks, and created human interest photo stories about the residents of Love Canal, an environmental disaster area.

Harold is well-known for his night photography and experimental ultra-long exposure techniques, use of vibrant, saturated colors in landscape compositions, and beautiful creative floral imagery.

He makes his over-sized original prints on unusual substrates such as pearlized metallic and washi rice papers. Davis states, "I believe that nothing like my prints has ever been seen before. They simply could not have been created until recently. I've been able to innovate in a domain where many techniques and crafts have come together for the first time. My prints are made meticulously, and have a 200-year archival rating for ink and paper if they are handled properly.