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Trade-Up!: 5 Steps for Redesigning Your Leadership and Life from the Inside Out

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Silicon Valley wunderkind Rayona Sharpnack has been a schoolteacher, tennis champion, manager and player for a women's professional softball team, and a celebrity who coaches some of the most successful leaders in business. Trade Up! draws on Sharpnack&'s experience, as well as stories of successful leaders she has worked with, to reveal how leaders limit themselves by holding on to ideas or assumptions about ourselves--what she calls your "context" --that are no longer valid. Trade Up! outlines the 5 steps to help leaders gain awareness of these assumptions and trade up from limiting beliefs and behaviors to those that will help them change the world. The 5 steps are
Reveal your context what do you believe about yourself? What holds you back? How do you impact others?
Own your context take stock of the upside and downside of your context, and examine the intended and unintended consequences of it!
Design a new context that gets you what you want begin by asking yourself "how good are you willing to have life be?"
Sustain your new context: develop new practices to get this new context to stick!
Activate your context and engage with the world move out of your own concerns and into partnership and community with others to help change the world around you!

256 pages, ebook

First published January 1, 2007

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229 reviews1 follower
June 12, 2025
This book took me way too long to finish (85 days to be exact), and not just because I have a baby taking up most of my time. It simply wasn’t engaging enough to make me want to pick it up during the rare quiet moments I did have.

I flagged a few interesting excerpts, but the book dragged on so long that I forgot what I had read by the time I got back to it. There was a lot of fluff, and I found myself skimming more often than not. Looking back, I’m not sure why I didn’t just put it down instead of continuing to waste my time. Definitely not for me.

“Life isn’t a dress rehearsal, and there are ultimately no second acts. Once the curtain comes down, the show may go on, but you will not be part of the cast. Put in that context, the question becomes, What do you want to do with the rest of your life?” (P105)
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