Learning Bursts are practical interactive e-learning exercises developed by CIMA Publishing to help students increase their chance of passing the exam. Many students fail not because they do not know the material, but because they fail to analyse information, apply their knowledge and explain their reasoning in a way which the examiner can award them marks for. Learning Bursts allow you to practice organising your thoughts in an efficient and effective manner. They are short exercises to show exactly how to approach questions in the same way that the examiner marks them. Strategy Simulator brings Business Strategy to life. It places you in a simulated business environment where you are faced with realistic challenges. You are required to identify and select relevant data from several environments, apply an appropriate analysis model and create a report. Your boss then gives you feedback on the strengths and weaknesses of your report and work. Exam Insights gives you a different perspective on questions the marker s. It puts you in their shoes, allowing you to grade answers, so you can see first hand how marks are awarded and allocated. By giving and receiving scores and feedback on answers, you will learn how to structure your answer for maximum marks on exam day. You need 'Flash' installed on your PC to run Learning Bursts. Get inside the mind of the CIMA marker with this electronic learning unit designed with the examiners Interesting, challenging, even a little fun - e-learning that brings CIMA study and business strategy to life Learn what the examiner is looking for and practice structuring your answer to score maximum marks
Neil is Deputy Head of Marketing & Business Strategy and Principal Lecturer, strategic management. He teaches on the MBA and MA programmes, and was, for many years, Director of MBA programmes. His research interests are scenario planning and complex adaptive systems which are reflected in the MBA elective Futures and foresight, for which he is module leader.
He is Business Strategy examiner for the Chartered Institute of Management Accountants.