This study uses 17,000 welfare client records for fiscal year 1987 to evaluate a program that differs from previous state programs of its kind-by emphasizing client choice in receiving most of its funding from the state rather than federal government; contracting with nongovernment groups for all employment, training and education services; and using an intensive marketing effort aimed at potential participants, employers, and government agency welfare staff. The study is aimed at federal and state policymakers and welfare program staff seeking an understanding of new strategies in welfare program what works, what doesn't, and why.