Managing Channels of Distribution

by Kenneth Rolnicki

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Genres: Business

266 pages, Hardcover

First published January 6, 1997

Reviews

[SamJones]

Наверно, мне очень повезло сразу найти хороший вариант, который полностью меня устраивает по тем торговым условиям, которые он предоставляет мне, и далеко не всем новичкам в трейдинге также везет. Я искал брокера на сайте, читая отзывы https://brokers.ru/brokers/alfa-forex. Это хороший способ быстро определиться с брокером и не тратить время впустую.

[Lilia · Rating 2 out of 5]

Good 10,000 ft view on channel management, especially as it relates to nurturing relationships with your distributors, but is a bit outdated, especially when it comes to online retail.