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Promise-Based Execution: How to Engage your People in Strategy Execution and Leverage the Power of Promises to Deliver Great Results

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Leverage the Power of Promises to deliver your strategy.

Research by Harvard Business Review shows that poor execution robs companies of 40–60% of their strategic potential. It is an alarming failure rate, and the need to execute strategy properly has only increased with the accelerating speed of change and uncertainty in the modern business world. A main reason for poor execution is that most companies miss to build ownership and accountability around their strategy. To build this requires Execution Leadership skills. It’s all about PEOPLE . This playbook is about how to build that Execution Leadership – creating a culture of accountability, in which all your employees say I will do whatever it takes, and my word is my bond. Think about what that kind of company culture could do to your success in strategy execution. By tapping into the Power of Promises, this universal leadership approach will enhance the likelihood of success with Strategy Execution – even in today’s world of rapid and unpredictable change.

242 pages, Paperback

Published May 26, 2023

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Displaying 1 - 4 of 4 reviews
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1 review
August 9, 2023
Great book with plenty of insights and experience-based, concrete recommendations on how to successfully execute your strategy. It's a well-written, fun-to-read piece of academic literature with strong links between assumptions on leadership principles and tangible, actionable strategy execution tools and processes. I highly recommend it!
1 review
September 12, 2023
This is a great book with practical and concrete tips for several operational challenges. It’s well-written with plenty of humour. Keep it on your desk so that you quickly can revisit relevant sections. Promise-Based Execution will help you execute your strategy successfully, build trust, and strengthen the company culture.
1 review
August 26, 2023
Great book nailing the challenges on strategy execution. I think many are facing troubles bringing the strategy from Powerpoints in the Boardroom to reality. It is all about people ...
1 review
July 16, 2023
One of the best books I have read on managing teams and leading organizations. The recommendations for how to establish a culture of promises kept are thorough, supported by clear and practical guides, and founded on research, summarized in the first part of the book.
The two authors are generously sharing their rich experiences about do’s and dont’s. It is easily read but it provokes your own reflection.

Merged review:

One of the best books I have read on managing teams and leading organizations. The recommendations for how to establish a culture of promises kept are thorough, supported by clear and practical guides, and founded on research, summarized in the first part of the book.
The two authors are generously sharing their rich experiences about do’s and dont’s. It is easily read but it provokes your own reflection.
Displaying 1 - 4 of 4 reviews

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