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See, Feel, Think, Do: Unleashing the Power of Instinct to Drive Your Business
Book by Milligan Andy
- GenresBusiness
Paperback
First published May 13, 2004
About the author
Andy Milligan
34 books5 followersAndy is a leading international brand and business consultant and is acknowledged as an expert on all areas of brand development. He advises CEOs and senior management teams, on strategies for developing and exploiting brands and growing their business.
Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceuticals. He has directed major programmes in Japan, South Korea, Singapore, the USA and throughout Europe. Clients he has worked with include Nissan, WWF, Orange, McLaren, Barclays, Unilever, Thai Airways, IHG, FIFA, Sage, Arcadia, Avon and Roche.
Andy is a regular speaker at conferences internationally and has made frequent appearances in media, including on BBC, Sky and CNN. He has published six best selling books: See, Feel, Think Do which explores the success of instinct in business; Brand It Like Beckham which analyses the success of David Beckham as a celebrity brand; Uncommon Practice which examines the link between great brands and their corporate cultures; Don’t Mess With the Logo which is a straight-talking guide to brand building and BOLD, voted ‘Management e-book of the Year’, which reveals the practices that make great brands stand out, and turn customers into fans.
Andy’s latest book, On Purpose, written with his regular co-author, Shaun Smith, is a practical guide to executing business purpose successfully by delivering a branded customer experience people love.
Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceuticals. He has directed major programmes in Japan, South Korea, Singapore, the USA and throughout Europe. Clients he has worked with include Nissan, WWF, Orange, McLaren, Barclays, Unilever, Thai Airways, IHG, FIFA, Sage, Arcadia, Avon and Roche.
Andy is a regular speaker at conferences internationally and has made frequent appearances in media, including on BBC, Sky and CNN. He has published six best selling books: See, Feel, Think Do which explores the success of instinct in business; Brand It Like Beckham which analyses the success of David Beckham as a celebrity brand; Uncommon Practice which examines the link between great brands and their corporate cultures; Don’t Mess With the Logo which is a straight-talking guide to brand building and BOLD, voted ‘Management e-book of the Year’, which reveals the practices that make great brands stand out, and turn customers into fans.
Andy’s latest book, On Purpose, written with his regular co-author, Shaun Smith, is a practical guide to executing business purpose successfully by delivering a branded customer experience people love.
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Displaying 1 - 3 of 3 reviews
June 19, 2010
There are no real secrets in here. Do what you're good at, know what you stand for and other straight forward stuff.
March 16, 2019
At times it seeems a little out of date (well it was published in 2004) but some insights in to how branding works. On occasion gets dangerously close to a hagiography of David Beckham, who, in the eyes of the author, can do almost no wrong.
May 26, 2014
The way of presentation should be more attractive.
Displaying 1 - 3 of 3 reviews