The Discourse of Advertising (Interface) by Guy Cook

by Guy Cook

"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them." "This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter." This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Genres: Linguistics

Hardcover

First published November 17, 1992

About the author

Guy Cook is Professor of Language and Education at the Open University, UK. He was formerly Professor of Applied Linguistics at the University of Reading (1998-2004) and head of TESOL at the London University Institute of Education (1991-1998). He was co-editor of the journal Applied Linguistics 2004-2009. He is current Chair of the British Association for Applied Linguistics, and an academician of the UK Academy of the Social Sciences. He has published extensively on applied linguistics, discourse analysis, English language teaching, literary stylistics, advertising, and the language of environmental debate. He has been an invited speaker in over 30 countries.

Reviews

[Yivy · Rating 4 out of 5]

There are many interesting pictures and examples in this book, and my professor helped me analyze some of those examples. As a beginner in this area, I think this book is more interesting than other similar articles I have read in the past. It is a very solid four-star read.