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Elmer Wheeler's Tested Public Speaking, 2nd Ed.
Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." Tested Public Speaking offers the secrets from American Business Monthly's "America's Most Popular Public Speaker" who had given over 4,500 speeches by 1947.
228 pages, Paperback
First published September 30, 2012
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