In and Out of Fashion

by Viviane Sassen (Photographer), Charlotte Cotton (Text), Nanda Van Den Berg (Text)

Following the success of Parasomnia, this major new book focuses on the fashion photography of Viviane Sassen. Bringing together 17 years of work in the fashion world, this eye-catching volume features selections from Sassen's award winning series and campaigns for Stella McCartney, Adidas, Carven, Bergdorf Goodman, MiuMiu, and M Missoni, along with editorials for magazines such as the New York Times Magazine, i-D, Numero, Purple, AnOther Magazine, Dazed &Confused, Fantastic Man, and POP. Sassen's intuitive and imaginative style can be flamboyant, contemplative, erotic, and surreal, often simultaneously. This volume includes essays that offer a context for Sassen's work in the history of fashion photography as well as a bibliography of nearly all of her fashion series. The book will be a delight for Sassen's many fans and those eager for inspiration or beautiful escape.

Genres: Photography, Art

296 pages, Hardcover

First published December 25, 2012

About the author

Sassen was born in 1972 in Amsterdam, and lives there. She studied fashion design, followed by photography at the Utrecht School of the Arts (HKU) and Ateliers Arnhem.

A retrospective of 17 years of her fashion work, In and Out of Fashion, opened at Huis Marseille Museum for Photography, Amsterdam, in 2012, and travelled to the Rencontres d'Arles festival, the Scottish National Portrait Gallery, Savannah College of Art and Design, Fotografie Forum Frankfurt and Fotomuseum Winterthur.

Solo exhibitions have taken place at Fotografiska (2017); Foto Kunst Stadform, Austria (2017); the Deichtorhallen in Hamburg (2017); the Museum of Contemporary Photography, Chicago (2017); Hordaland Kunstsenter, Bergen (2016); Atelier Néerlandais, Paris (2015); The Photographers’ Gallery, London (2015); ICA, London (2015); and Nederlands Fotomuseum, Rotterdam (2014). Sassen was included on the main exhibition of the 55th Venice Biennale, The Encyclopedic Palace, in 2013. She has exhibited in notable group shows at Pulitzer Arts Foundation (2017); Rijksmuseum, Amsterdam (2017); Museum für Neue Kunst Freiburg, Germany (2016); Museum de Fundatie, Zwolle (2016); New Photography at the Museum of Modern Art, New York (2011); No Fashion, Please! Photography between gender and lifestyle at the Vienna Kunsthalle (2011); Figure and Ground: Dynamic Landscape at the Museum of Contemporary Canadian Art in Toronto as part of the Contact Photography Festival (2011); and Six Yards: Guaranteed Dutch Design at the Museum for Moderne Kunst Arnhem (2012).

Sassen was awarded the Dutch art prize, the Prix de Rome, in 2007, and in 2011 won the International Center of Photography in New York's Infinity Award for Applied/Fashion/Advertising Photography. In 2015 she was awarded the David Octavius Hill Medal from the German Photography Academy, and was nominated for the Deutsche Börse Photography Prize for her exhibition Umbra. She has also received numerous awards for her publications.