Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels

by Avi Savar

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively―ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

288 pages, Hardcover

First published January 1, 2013

Reviews

[Robina Shapiro · Rating 5 out of 5]

Must Read!

[Kelly Mcquiston · Rating 4 out of 5]

great book if you are trying to understand how best to apply social media in the business place