My First Time Lib/E: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It

by Phil Growick (Editor), Nicole Chamberlain Vilencia (Reading)

From top women creatives all over the world, the ones responsible for the best TV commercials, ads, and sites; the ones you love, the ones you remember, the ones you wish you had thought of yourself, come their own stories, in their own words, about the first work they ever did. Here's a partial list (in alphabetical order) of the top global creative leaders whose stories you'll read: Rosie Arnold, Sarah Barclay, Lisa Bennett, Pip Bishop, Jeanie Caggiano, Mimi Cook, Vida Cornelious, Susan Credle, Jordan Doucette, Marisa Gallagher, Hélène Godin, Janet Guillet, Susan Hoffman, Julia Hoffmann, Rachel Howald, Judy John, Margaret Johnson, Laura Jordan-Bambach, Linda Kaplan Thaler, Margaret Keene, Janet Kestin, Joyce King Thomas, Sasha Koren, Natalie Lam, Alessandra Lariu, Minna Lavola, Elspeth Lynn, Monica Moro, Mira Olsson, Karin Onsager-Birch, Liz Paradise, Marlena Peleo-Lazar, Anna Qvennerstedt, Tiffany Rolfe, Gabriela Scardaccione, Doerte Spengler-Ahrens, Helayne Spivak, Emer Stamp, Nancy Vonk, Susan Westre.

Genres: Business

Audio CD

First published August 1, 2012

Reviews

[Chris · Rating 2 out of 5]

I listened to the audio book. I really cannot recommend it unless you are in the Ad world. The book starts with a lesson about the acronyms used in the book and the number of acronyms rivals the military or any large global or multi-national company and they are confusing.

The author's makes many attempts at humor throughout the book that really fall flat and are contrived. Some of the Ad women and men profiled in the book do have some humorous stories and I chuckled a few times and mostly thought they were egotistical, self-absorbed people that are trying way to hard to be funny or attract the attention of an audience, hence they are ad people.

I cannot recommend this book and I hope the author does not write any more books or do any follow up books to this which are mentioned at the end, even if only sarcastically.

[Vovka · Rating 2 out of 5]

Really uneven. This is one of those "compilation" books, where the author named reaches out to his network and asks people if they'd be willing to write about a "first" experience in the industry. Some of the contributors really put thought and effort into it, and share great stories and/or interesting lessons. However, the bulk of contributors didn't manage to turn in anything good. The author should've pushed for better contributions and for people to dig deeper. It's ultimately a lazy effort for a good concept, which, ironically, several of the contributors warned against in their stories.